DigiPak research

DIGIPAK conventions:

I researched the conventions an found that DigiPak includes:

Images

The artists name

details of tracks

track listings

song producers

song writers

lyrics of the song.

This was a DigiPak of Carly Rae Jepsen and she has used much colour but suitable for the genre which is pop. I decided to research pop digipaks obviously with my music video being the same genre. Pop music videos are usually mostly watched by girls and these colours give of a girly vibes.

The colourful combination of the clothing worn by Carly is a very generic convention of pop artists as they like to be portrayed as fun to be with and quite fashionable. 

She has also used her signature as her name on the cover, it gives it a personal touch and will appeal to her target audience a lot more. An example is, someone may of heard her voice and name over a radio station but not actually seen what her face looks like so if she did not have her signature on there as recognition then people may not know it's her. The design and layout is also very simple but effective and looks lively and fun when you look at it which is what her music reflects.  

I continued to research the front back and insides of different DigiPak. I came across Lady Gaga who is also well known in the pop industry. I found that the back of her DigiPak was good and quite simple even though there looks like a lot of writing. Theres a simple image of her surrounded by the price tag which is on either the front or back usually. The writing next to her face are usually the track listings or details of the tracks. 

The bottom left text is when the song producers and writers are mentioned and recognised. I feel that when i create my DigiPak, i will not be using this feature but will be using some things of this image to influence me for mine. 

All of this page includes DigiPaks which I am moved towards when it comes to creating mine but Taylor Swifts album cover is something which I will be planning to do. It uses simple neutral colours which work for the type of person she is which is country girl. She uses a portrait of her, the artist and her back page has very minimal text to keep it simple and not too busy. 

All three of these digipaks really focus on the artists being on the front cover with their name written across them somewhere followed by the albums name. The albums name is never in a place where it cannot be seen as is placed in a position that you will see when you look at the artist. The way we can catch our audiences eye with out Digipak is that by following the conventions and keeping things simple, the main thing is that the choice of colours must be correct for young teenagers to recognise its a pop music video but it is based on love so the use of red may be used in there.